The RTL Media Group required a new editorial tool to manage and publish news articles across platforms such as Wetter.de, VOX, VIP.de, and sport.de.
The focus was on usability and a live article preview, enabling breaking news to be published quickly, easily, and tailored to each platform.
Measures
The "Turbo Editor" is a full-service editorial tool with a deep data structure, housed in a clean interface and featuring the integrated chat and support bot “Eddie”.
Content can be quickly assembled via drag-and-drop, with live preview and features like votings, calculators, and galleries – a versatile toolkit for editors.
Other highlights include the built-in image editor and intuitive content management.
The challenge: making the complex data structure intuitive and clear to enable efficient editorial work.
The challenge: presenting the large, previously unstructured product portfolio in a user-friendly way within the new Shopify store.