sport.de is a joint venture between RTL and Heimspiel, serving as Germany’s leading sports news portal – covering everything from top European football teams to niche sports like underwater hockey.
As a unique selling point, sport.de provides the most comprehensive sports data, tracing back to the beginnings of sports history. These datasets will now find a modern home in a new app with a redesigned interface, following the concept “Making Sports Experienceable”.
Measures
The new sport.de app features a fresh look, shaped by extensive user testing and conceptual refinement.
The brand’s corporate design has been updated: new typography and optimized brand colors significantly enhance usability.
Additionally, a custom icon set was developed, tailored specifically to sport.de’s diverse sports offerings and live coverage.
