"Lucky’s" is the premium brand of Lucky Heaven Ranch, standing for high-quality dog food, healthy treats, and natural chews. Through rebranding, the brand gained a fresh, modern look that reflects its quality and variety.
The name Lucky’s was chosen as a strong umbrella brand – a seal of quality for premium dog food, nutritious snacks, and natural care products.
Measures
As part of the rebranding, a workshop was held to refine the target audience and brand vision. This led to the colorful, playful world of Lucky’s – featuring a new corporate identity, modern packaging design, and a webshop relaunch.
The challenge: presenting the large, previously unstructured product portfolio in a user-friendly way within the new Shopify store.
