Brand identity for the merger of two skilled trades businesses.
Bensberg & Schmitz was created through the merger of two established companies specializing in solar energy, photovoltaic systems, and electrical engineering. Together with roofing expertise, the new brand represents a complete, end-to-end solution for modern homes and roofs.
In addition to its stylish interiors, the Frechener Hof offers an exclusive event venue for unforgettable occasions and a Michelin-starred restaurant that delights guests with culinary excellence.
Measures
The goal was to preserve recognizable elements of the existing Schmitz Solar identity while introducing a bold new color palette and a distinctive visual language that sets the brand apart within its regional market. The project covered the entire brand experience—from strategy and visual identity to corporate design, stationery, website, photography, and image video production—resulting in a cohesive and future-focused brand presence.
